I can answer this based on my own personal experience.
My wife is extremely attractive while I am 'way less good looking'. It took me three years of wooing before she finally said yes. I did it by doing things that really impressed her, such as listening when she talked, not looking at other women while we walked, spending hours together without saying a single word. Eventually I wore her down to the point where it was easier to marry me than to go on without me.
http://www.quora.com/Why-do-good-lookin ... king-women