Men's Looks Matter More Than Women Admit, Study Shows

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Even if a guy has a great personality, a woman looking for a date still hopes he's at least a little cute, a new study suggests.

Researchers asked young women (ages 15 to 29) to choose potential dates from a series of photographs and descriptions, while the women's mothers (ages 37 to 61) were asked to select possible boyfriends for their daughters using the same information. Results showed that a man's looks influenced both groups of women more strongly than his personality profile. This held true even if a man's profile was filled with highly desirable personal qualities, such as being respectful, honest and trustworthy.

Both daughters and mothers rated the attractive and moderately attractive men as more desirable dating partners than unattractive men, said the findings, published online in March in the journal Evolutionary Psychological Science.

The study suggests that women value physical attractiveness in a potential mate far more than they say they do, said study author Madeleine Fugère, a professor of social psychology at Eastern Connecticut State University in Willimantic. [Busted! 6 Gender Myths in the Bedroom & Beyond]

Previous research on this subject has given conflicting results. Some studies have suggested that both parents and their adult children (especially daughters) may say that personality is more important than looks in a potential mate, with these individuals typically ranking physical attractiveness lower on a list of personality characteristics. However, in real life, that's not how people seem to make these romantic decisions, Fugère told Live Science. For example, data from speed-dating research shows that a man's physical attractiveness has a strong impact on women's mate preferences, Fugère said.

So, this new study attempted to put the looks-versus-personality decision to the test in women.

Minimum level of attractiveness

In the new study, researchers looked at 80 daughters and 61 mothers. In one experiment, each woman was shown color photographs of three men. One of these men was considered "attractive"; one was considered moderately attractive," and one was "unattractive," as determined based on data from previous research.

Each photograph came with one of three trait profiles, which included personality characteristics and attributes that prior studies had determined to be one of three different levels of attractiveness to women looking for potential romantic partners. These were "highly desirable," "desirable" and the lowest-rated category, which the researchers called "moderately desirable."

The profile of the highly desirable traits contained three qualities: respectful, trustworthy and honest. The traits for desireable were friendly, dependable and mature, while the moderately desirable traits described the man as having a pleasing disposition and being ambitious and intelligent.

After looking at the three photographs and personality profiles, the women were asked to rate how attractive they found each man, how favorable they thought his personal description was and how desirable he was as a date (or, for the moms, how desirable he was as a date for their daughters).

The results showed that as long as a man was considered attractive or moderately attractive, both mothers and daughters would pick the guy who had the most desirable personality traits. But when an unattractive male was paired with the most highly desirable personality profile, neither daughters nor mothers rated him as favorably as a potential romantic partner, compared with better-looking men with less desirable personalities.

Both young women looking for men and mothers seeking boyfriends for their daughters consider a minimum level of attractiveness to be an important criterion in a potential mate, the researchers concluded.

Looks matter to women

The study suggests that if a man is considered at least moderately attractive, then his personality matters to women, Fugère said. If a man is viewed as less than moderately attractive, it doesn't seem to matter as much to women what his personality is like, Fugère explained. [5 Myths About Women's Bodies]

But Fugère also added that "different people have different perceptions of what they consider to be moderately attractive."

In addition, the findings demonstrated that "a moderate level of attractiveness is a necessity to young women and to their moms, and they are not willing to give that up in favor of personality," Fugère said.

She explained that physical attractiveness appears to act as a gatekeeper for potential mates. If a man meets a required level of physical attractiveness, then women are willing to consider his personality characteristics, the study revealed.

However, the new findings, combined with previous research in which women have reported that personality is more important to them, suggest that women tend to underestimate the true importance they place on a man's physical attractiveness, Fugère said.

This is not true of men, she said. Men are more consciously aware — or more willing to admit — that good looks in a woman are more important to them than personality, Fugère said. Men's emphasis on looks in a mate choice may have a biological basis, because men may associate a woman's physical attractiveness with her fertility, Fugère said.

In the next stages of her research, Fugère will do a similar experiment with fathers and sons as participants (and using women's photos) to see if this study produces similar findings, she said. She will also conduct another trial with mothers and daughters and include both positive and negative personality characteristics in the personality profiles of potential mates, because her current findings included only positive attributes, she said.
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Legit a guy must be at least 6/10 and have a good personality else he is screwed.

lmfao no fucking surprise. got to meet the "would fuck" threshold

well except the liberal "sciences" to attack that
Life is a whore, just pay your dues and fuck her hard

this study could be a surprise for the red pill retards,( 90% of the men in the society) which are zombies brainwashed by media and feminism
but for us is like the confirmation that the sky is light blue

lol yeah, of course most guys here already know the truth, but I thought it'd be a good idea to share the article. Whenever you voice an opinion someone doesn't agree with, you always hear "Do you have a study to back that up?" Well, here's one lol. If I find more, I'll share them.

I knew this as far back as high school.

It only took a cute guy to ask a girl for a date/kiss/declaring interest and get a reply within 30 seconds for it to blossom into a full-on fuck-fest.
Also you had to meet her friends and parents to pass the Eugenics "stress test".

Society lies as women "mature" they go for personality, money and commimtent but we all know women never lose their standards so the latter is definately B&S.

Unfortunately as therapy is run by incel males who threaded the eye of needle 20 years ago, the lie is perpetuated either knowingly or unknowingly. Also with the group sex mix being majority female the truecels beta males the maintaining their web of lies denial ends up making people's situations worse.

savagecurrycel1 wrote:Legit a guy must be at least 6/10 and have a good personality else he is screwed.

Yeah, but that's relative to the girl!

If the girl is a 5, she'll appreciate a 6.

If the girl is a 2, she'll appreciate a 3.

This is basically psychology verifying common sense:

- looks and personality BOTH matter in dating
- women are stupid, delusional, and/or dishonest about sex; they bury sex in their subconscious minds

You know the major flaw in this study? It's based on TEXT PROFILES, not real-life social interaction!

You losers need to get off the damned computer screen. A personality in real life is not the same as reading a description of a personality. Text is not nearly the same as voice and body language.

Nocisiviva wrote:You know the major flaw in this study? It's based on TEXT PROFILES, not real-life social interaction!

You losers need to get off the damned computer screen. A personality in real life is not the same as reading a description of a personality. Text is not nearly the same as voice and body language.

There is some truth to this, technology has really fucked everything up.

terminate wrote:this is new and groundbreaking

yup, this study was posted in lookism 3 months ago

Dating apps have distorted intersexual dynamics to the point where a 3/10 whale of a woman believes she is entitled to some guy that looks like Channing Tatum, plays guitar like Jonny Greenwood, talks smooth like DeNiro, and hung like Peter North. I remember back in the early-mid 90's when fat girls knew their place and didn't even think they deserved a 5/10. They would go for 2's; scrawny, runted guys of low IQ, no education, unemployed etc.

It's downright obnoxious at this point how lazy women from 1 trough to 10/10 are with regard to getting sex and appearing likeable, intelligent etc (working on their personalities) while a 5/10 man has to jump through flaming hoops just to get one looksmatch in a decade of effort.

Dating apps/agencies according to matched up preferences has been around since forever (even pre internet; dating agencies in the 70's, 80's and part of 90's had a folder with your photo, height, job, educational level etc). If both genders get to choose their preferences, there's nothing sexist, feminist or wrong about it.

So if little-miss-skinny-blonde-HB5 wants to put her minimum requirements at 6'2" / rugby playing bodybuilder / White collar Chad then she's welcome to do so, although I'd suggest she also buy shares in a pet shop specialising in the supply of cats.

The point of "matched preferences" is to save people time rejecting mates they are not interested in. That's fair enough. The reason it doesn't work that great in practice is that women lie to themselves about what they want and what they'll accept and men don't sign up for this kind of app if they're getting laid. This makes it the domain of the 98% beta bucks. 2% players/Chads looking for some easy meat.

Women optimise their dating by splitting AF and BB - getting better both by not having them in the same man. When they try to get both at the same time, they find their dating options are vastly reduced.

Women will solve this by using Tinder for AF and The League or similar for their BB.

We're not indestructible
Baby better get that straight
I think it's unbelievable
How you give into the hands of Chad
Some things are worth fighting for (but not your smelly cunt)

Some feelings never die
I'm not asking for another chance
I just wanna know why

There's no easy way out
There's no shortcut home
There's no easy way out
Giving up can't be wrong

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