Okay, so "M" aka Matt Cross is an L.A. based PUA who trained with Matador back in the day, he created two YouTube channels, the 33 Secrets and Alpha Male Secrets to promote himself as a PUA. He basically puts out videos to entice you to subscribe to his email list, then twice a year releases his audio/video products to his select audience of email subscribers and gives you like 24-48 hours to buy his overpriced shit.
I liked his YouTube videos so I got on his email list and got his audio course, "The 33 Secrets to dating beautiful women". I would rate this course a 1 on a scale of 1-5. Totally overhyped, overpriced BS. He sells it for like $300, but you can get it from a file sharing site. It doesn't even contain 33 secrets as advertised and his one secret for meeting beautiful women is to go to a Starbucks located near a college campus. There I just saved you $300.
Anyway, now he is offering a subscription to his coaching, which is $1 the first month, then $97 a month after. The coaching is totally indirect, he releases impersonal coaching videos that he posts for free on YouTube anyway. So you are basically paying for him to email you his new/old YouTube videos. So I guess the idea is that 7 months of getting his coaching videos sent to your inbox is supposed to make you a master of pickup.
"you gotta make the money first. Then when you get the money, you get the power. Then when you get the power, then you get the women." Tony Montana