They believe that human beings don't naturally incline to primality capital. That women just stumble off-the-cuff to what gives them feels before reals value. This is naivepreneurship at its worse. Selling naiveness. People don't come together out of sheer emotion without the value caste system when they are in profusion of provision from society. It's when they're in poverty of provision that they decide to go after immaterial traits, because they feel they are unworthy/ undeserving of those of high material/ primality/ dominancy capital.
A big thing is that women are well aware of the baseness of mankind, and their predication on aesthetics. They may be even more insecure than men in this regard. But it's rather unfounded because women are walking on air most of the time in the social hierarchy, unless you are a sub 2, then you're forever fucked.
“I could show fight on natural selection having done and doing more for the progress of civilization than you seem inclined to admit. Remember what risk the nations of Europe ran, not so many centuries ago of being overwhelmed by the Turks, and how ridiculous such an idea now is! The more civilised so-called Caucasian races have beaten the Turkish hollow in the struggle for existence. Looking to the world at no very distant date, what an endless number of the lower races will have been eliminated by the higher civilized races throughout the world.”
― Charles Darwin
"A prevention of the faculty and opportunity to procreate on the part of the physically degenerate and mentally sick, over the period of only six hundred years, would not only free humanity from an immeasurable misfortune, but would lead to a recovery which today seems scarcely conceivable."
― Adolf Hitler
"The way of nature has always been to slay the hindmost, and there is still no other way, unless we can prevent those who would become the hindmost being born. It is in the sterilization of failures, and not in the selection of successes for breeding, that the possibility of an improvement of the human stock lies."
― H. G. Wells
"It is better for all the world, if instead of waiting to execute degenerate offspring for crime, or to let them starve for their imbecility, society can prevent those who are manifestly unfit from continuing their kind....Three generations of imbeciles are enough."
― U.S. Supreme Court Justice Oliver Wendell Holmes Jr., Buck v. Bell, 1927